Escape the 100% Perfectionist Trap
Beat Burnout & Redefine Yourself Beyond Titles
Do you have an addiction to achievement?
Are you stuck focusing on a never ending checklist?
Do you have a purpose-driven career identity?
Are you trying to operate at 100% all the time?
Do you struggle to set big goals that are not tied to a role?
If you are ready to escape, then discover the 70% playbook. Shift your mindset and learn the behaviors needed to find space, adjust your pace, and give yourself grace.
Keynote Topic 1
Being bold requires balance. The secret to the right combination is the 70% playbook, a 3-step solution to find bold balance (the good B’s) and avoid burnout (the bad B). Are you burnt out from the perfectionist trap - always operating at 100%, lacking strategic thinking time, feeling endlessly busy? This inspiring and energetic presentation provides the escape. Shift your mindset and learn the behaviors needed to find space, adjust your pace, and give yourself grace. Discover how to break through the growth ceiling and achieve a happier and healthier performance.
Keynote Topic 2
Leaders face career identity shifts as they rise, moving from proving themselves to leading others, from managing roles to shaping industries. Along the way, they juggle external expectations, personal reinvention, and the pressure to “have it all.” The result? Katie Virtue was chasing medals, milestones, 100% perfection, and someone else’s definition of success. A high-performing athlete turned corporate leader, she checked every box, until the constant pressure to perform fractured her sense of self. Across continents, in boardrooms and on starting lines, she discovered a more sustainable driver: career identity rooted in purpose, not titles or external approval. In this presentation, Katie delivers a fresh, actionable 3-step playbook to help leaders shed external definitions of success, realign with their purpose, and lead with authenticity and impact.
Workshop Topic
Give your team an interaction session that deep dives into the 3-step approach, helping people determine their purpose and values and outline the behaviors needed to achieve bold balance. Individuals create a plan using the 70% approach framework to better prioritize and improve their pace, space and grace leading to more strategic thinking and reduced stress. Teams also learn more about each other, what drives them and how they can work together to achieve healthier and happier performance.
The 70% Solution
Step 1 – Discover your Purpose
Why am I doing it?
Step 2 - Determine your Values
What’s guiding my decisions?
Step 3 – Implement the 70% Behaviors
How am I doing it? Slow you Pace, Find Space, Give Grace
The Energy Eval
A practical tool that assesses 9 core behavior components and reveals which areas are energizing and which are draining.
Optimize Physical Behaviors
Sleep, fuel, and movement to sustain your energy.
Shape Mental Behaviors
Pace, space, and grace for focus and creativity.
Strengthen Emotional Behaviors
Empathy, gratitude, and social connection for resilience.
We asked Katie to facilitate her program on Bold Balance as we continue to look for ways to enhance the satisfaction and engagement of our team. She brought us some great information and usable tools to adapt the way we think about work. Our leadership team got a lot out of the program and I would wholeheartedly recommend Katie Virtue and the Bold Balance workshop.
Kristin Tull
President
PRADCO
Mike Daly
VP Sales
Serko
“Katie Virtue left me truly inspired (and convicted in the best way). Her talk on Bold Balance: Escape the 100% Perfectionist Trap and Beat Burnout hit home. “What pace do you go through your day—sprint, run, or walk? And how long can you actually sustain that?” That question stopped me in my tracks. What would it look like if you walked through your day with intention instead of sprinting through it in survival mode? Her presentation has me focused on normalizing balance as part of success.”
Attendee
“As a featured presenter at CSPI’s 2025 Micro Conference, Katie offered our audience a thoughtful and engaging presentation filled with fantastic ideas that resonated with our association members craving personal balance while achieving their professional goals in a competitive industry. Katie’s thoughtful approach and engaging presentation
offered our audience an educational program filled with fantastic strategies and practical advice. Our audience has been enthusiastically positive about the session as well as Katie’s natural ability to engage an audience.”
Morgan Christopher
Managing Director
Convention Sales Professionals International
About Katie
Katie Virtue is a coach, speaker, and recovering perfectionist who empowers leaders of scaling businesses to break free from the 100% perfectionist trap. Through her signature framework, The 70% Playbook, she helps individuals embrace Bold Balance—the art of thriving without burning out.
A hockey player for over 30 years, Katie thought that giving 100% constantly was the only way to succeed, until she realized that mindset was unsustainable. She draws on her experience working for scaling companies for almost 20 years to empower founders and growth-stage leaders to escape the trap of “100% or bust.”
Through her signature framework, The 70% Playbook, she guides leaders to embrace Bold Balance—the art of thriving personally while growing professionally. She shares this approach through keynotes, workshops, and coaching sessions, enabling others to break through growth ceilings and redefine success on their own terms.
Katie also serves on the Board for the Global Business Travel Association and is on a bold mission to run a half marathon on every continent while also enjoying coaching her sons in hockey.
Get in Touch
Ready to bring Katie's transformative approach to your team or event?
Reach out to discuss booking her as a speaker or workshop leader and learn how to achieve healthier and happier performance.
© 2025 Katie Virtue. All Rights Reserved.