Escape the 100% Trap
Achieve Sustainable Performance
Do you have an addiction to achievement?
Are you stuck focusing on a never ending checklist?
Do you have a purpose-driven career identity?
Are you trying to operate at 100% all the time?
Do you struggle to set big goals that are not tied to a role?
If you are ready to escape, and improve performance, focus, and decision-making then discover the Sustainable Performance Playbook and Energy Eval.
Keynote Topic 1
For leaders, the pressure to excel in every area often fuels the trap of always operating at 100%. The cost? Burnout, lack of strategic space, and running endlessly without advancing. This inspiring and energetic presentation provides the escape. Katie helps leaders shift their mindset using her Sustainable Performance playbook, a 3-step framework and her Energy Eval, which assesses 9 core behavior components and reveals which areas are energizing and draining. Audiences discover how to break through the growth ceiling and achieve happier, healthier performance that drives retention, innovation, and sustainable success.
Keynote Topic 2
Leaders face career identity shifts as they rise, moving from proving themselves to leading others, from managing roles to shaping industries. Along the way, they juggle external expectations, personal reinvention, and the pressure to “have it all.” The result? Katie Virtue was chasing medals, milestones, 100% perfection, and someone else’s definition of success. A high-performing athlete turned corporate leader, she checked every box, until the constant pressure to perform fractured her sense of self. Across continents, in boardrooms and on starting lines, she discovered a more sustainable driver: career identity rooted in purpose, not titles or external approval. In this presentation, Katie delivers a fresh, actionable 3-step playbook to help leaders shed external definitions of success, realign with their purpose, and lead with authenticity and impact.
Workshop Topic
Give your team an interactive session that deep dives into the 3-step approach, helping people determine their purpose and values and outline the behaviors needed to achieve sustainable performance. Individuals create a plan using the Sustainable Performance Playbook to better prioritize and improve their energy leading to more strategic thinking and reduced stress. Teams also learn more about each other, what drives them and how they can work together to achieve healthier and happier performance.
Escape the 100% Trap: The Sustainable Performance Playbook
High achievers are often taught that success means giving 100% all the time. But constantly operating at full speed can lead to burnout and limit the space needed for clear thinking and meaningful impact.
In this practical and quick read, keynote speaker and leadership coach Katie Virtue shares a simple playbook to help leaders escape the 100% trap.
Through a framework focused on Purpose, Values, and Behaviors, the book provides tools you can return to whenever work and life demand clarity, balance, and sustainable performance.
The Energy Eval
A practical tool that assesses 9 core behavior components and reveals which areas are energizing and which are draining.
Optimize Physical Behaviors
Sleep, fuel, and movement to sustain your energy.
Shape Mental Behaviors
Pace, space, and grace for focus and creativity.
Strengthen Emotional Behaviors
Empathy, gratitude, and social connection for resilience.
Take the Energy Eval Assessment to See Your Results
We asked Katie to facilitate her program as we continue to look for ways to enhance the satisfaction and engagement of our team. She brought us some great information and usable tools to adapt the way we think about work. Our leadership team got a lot out of the program and I would wholeheartedly recommend Katie Virtue and her workshop.
Kristin Tull
President
PRADCO
I wanted to complement you on your session at ITM today. I really enjoyed it and took loads away from it. I’ve completed my survey and got my results. The most interesting thing for me was the validation you gave around creating time and space for thinking. I usually feel guilty if I’m not “doing” but I’ve realized that the work I produce is far better quality when I give myself that time away from my desk …. Thinking. Great and very important work you are doing.
Simone Buckley
Enterprise Growth Lead
Amadeus
“Katie brought a powerful and meaningful message to the Summit. Her energy, authenticity and yes, rollerblade entrance, set the tone from the very beginning and immediately engaged the room. What resonated most was how practical and actionable her approach to sustainable performance is. In an industry that rarely slows down, her focus on small, intentional resets gave our attendees something they can implement right away. She challenged us to think differently, be more intentional and show up better for our clients, our teams and ourselves.”
Matthew Ronk
President
SITE Texas
“As a featured presenter at CSPI’s 2025 Micro Conference, Katie offered our audience a thoughtful and engaging presentation filled with fantastic ideas that resonated with our association members craving personal balance while achieving their professional goals in a competitive industry. Katie’s thoughtful approach and engaging presentation
offered our audience an educational program filled with fantastic strategies and practical advice. Our audience has been enthusiastically positive about the session as well as Katie’s natural ability to engage an audience.”
Morgan Christopher
Managing Director
Convention Sales Professionals International
About Katie
From Division 1 hockey player to corporate climber to world runner and now a recovering perfectionist focused on a purpose driven identity, Katie coaches high achievers to escape the 100% trap to beat burnout and achieve sustainable performance using energy as the metric.
She does this through professional speaking, training and coaching using her signature Sustainable Performance Playbook and Energy Eval, a practical tool that identifies the behaviors that fuel or drain effectiveness. Known for her energetic delivery and actionable frameworks, she equips audiences with practical tools they can use immediately to reclaim focus, spark creativity, and lead with greater impact in demanding environments.
Katie also serves on the Board for the Global Business Travel Association and beyond the boardroom, she is on a bold mission to run a race on every continent and enjoys coaching her sons in ice hockey.
Get in Touch
Ready to bring Katie's transformative approach to your team or event?
Reach out to discuss booking her as a speaker or workshop leader and learn how to achieve sustainable performance.
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